1.8 lakh calls. 45,348 aspirants reached. 549 hours of conversation — in Hindi.
Testbook runs its UGC NET course sales, cut-off predictor follow-ups, batch closings and renewals on Pineyard voice agents: 17 campaigns and 1,80,629 calls between 27 July and 9 October 2026, every one ending as a transcript and a lead score.
Revenue from recovered carts ÷ the ad spend behind them, as measured by Testbook.
8X return on ad spend, from learners who had already left the cart.
When Testbook's Foundation batch opened on 22 October, every learner who reached checkout and didn't pay got a call. The agent asked what stopped them, answered questions on fees and EMI, and passed the ready ones to a counsellor — turning traffic Testbook had already paid for into enrolments.
- 1,761
- Abandoned carts called
- 1,021
- Learners reached
- 94
- Super-hot
- 102
- Asked for a counsellor
Learners who left checkout, every one dialled.
Picked up and spoke — 58% of those dialled.
Learners given the top grade on Testbook's own lead rubric.
Learners who asked Testbook's team to call them to finish the purchase.
Source · ROAS as reported by Testbook · call figures from Pineyard platform data, 22 – 24 Oct 2026
- 1,80,629
- Calls placed
- 45,348
- Learners reached
- 46,767
- Connected calls
- 32,948
- Connected minutes
Every dial across 17 campaigns, retries included.
Picked up and spoke, out of 95,897 learners dialled.
Calls where the learner picked up and held a conversation.
Talk time on connected calls — about 549 hours.
- 47.3%
- Connect rate
- 1,414
- Asked for a counsellor
- 2,494
- Callbacks requested
- 91%
- In Hindi
Learners reached ÷ learners dialled — the dashboard's own definition.
Learners who asked for a call from Testbook's team.
Learners who asked to be called back at another time.
Share of connected conversations transcribed as Hindi.
- 21Super-hot · 0.07%
- 1,194Hot · 3.9%
- 111Warm-engaged · 0.36%
- 3,857Warm · 12.7%
- 24,702Cold · 81.0%
- 595Not interested · 2.0%
Each learner counted once, at the best grade any of their calls earned. Grades follow Testbook's own rubric: hot means they asked about fees, EMI, refunds, plans or enrolment.
Source · Pineyard platform data · campaign calls, 27 Jul – 9 Oct 2026
Exam-prep sales run to dates: a sale that ends, a batch that closes, a renewal that lapses. Every date puts tens of thousands of learners on a list that has to be worked before it passes.
Those learners mostly speak Hindi, and the questions that say they're ready to buy — fees, EMI, refunds, which plan to take — come in Hinglish.
Calls each learner on the list, in Hindi, about the specific offer behind that campaign — a UGC NET course, the cut-off predictor, a GST batch closing, a renewal.
Listens for the buying signals Testbook's own team defined — questions about fees, EMI, refunds or which plan to choose — and grades every lead from super-hot to cold.
Calls learners who reached checkout and didn't pay, finds out what stopped them — price, EMI, a doubt about the batch — and hands the ready ones to a counsellor to close.
Captures what the learner asked for: a call from a Testbook counsellor, or a callback at a time that suits them.
Ends each call as a transcript with a lead grade, so Testbook's team works the hot list first.
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- Sales-ready
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